Energy and Sustainability

The brand needed to effectively communicate its identity and environmental values in a competitive market. They needed to create a distinctive visual impression that could represent their vision of sustainability and innovation, as well as generate interest and engagement with their target audience.

The challenge lay in interpreting and visualising these values in a way that resonated emotionally with the target audience, while optimising the creative process for rapid market implementation.

The project started with a co-design workshop to capture the essence and communication objectives of the brand. We collaborated with the client to bring out the distinctive features of the brand. From the interesting elements that emerged, we developed two distinct but coherent concepts: one that would convey the brand's values and identity through inspirational imagery, and another that would present and contextualise them in concrete real-world scenarios.

Using Midjourney, we transformed these concepts into two unique media libraries, combining the shared information to generate specific textual prompts. This approach allowed us to create visual content that was customised, elegant and perfectly aligned with the brand's communication objectives. The images were used within the company's website and digital channels. 

The innovative approach adopted in the ‘Energy and Sustainability’ project led to significant results. The media libraries created strengthened the brand identity of the brand and improved the communication of its core values. In quantitative terms, we saw an improvement in time to market due to the speed of visual creation offered by AI.

These efforts increased the engagement of the target audience and enabled the brand to present itself as a leader in sustainable energy, with an image that clearly reflects its vision and mission.