Hinto®Group

The decision to revamp the Hinto®Group website was driven by three key reasons: 

• Improve the user experience: the website used to date required improvements in terms of usability and user experience; the most recent content was not very prominent on the homepage and on the most visited pages, and we felt the need to give greater prominence to sections that were not important in the previous version, but which over time have become strategic for the company; 
   
• Increase online visibility: an update to the SEO strategy was needed to adapt the site architecture and content to the company’s development; 
   
• Optimising content management: making it quicker and easier to upload content within the back-end, whilst facilitating customisation through the addition of structural and multimedia elements such as photos and videos.

The solution also had to enable editors to create complex pages independently, without having to rely on developers for every update or new publication.

When revamping the Hinto®Group website, we opted to use Drupal in headless modeas the backbone of our content management system, integrating it with Next.js for advanced front-end management.

The decision to use Drupal in headless mode was driven by the need for a platform that offered editorial flexibility alongside excellent performance. 
 

Drupal has been configured with a structured content model based on the Paragraphs module, which allows editors to build pages using reusable components, ensuring visual consistency and full editorial autonomy, without the need for developers to intervene. On the front-end, Next.js was chosen for its server-side rendering capabilities, which improve both the loading speed experienced by users and search engine indexing, with a direct impact on the project’s SEO objectives.

This configuration has therefore proved to be a successful choice, resulting in a more secure and faster website that is ready to evolve in line with future technological and business needs, whilst also confirming our vision of an innovative and adaptable approach to the web. 

The use of React to develop reusable front-end components has further enhanced the visual design, making the website’s interface modern and interactive.

In the website’s new design, the use of black and moving lights emphasise Hinto®’s drive to explore these uncharted territories and to serve as a guiding light in the digital space. 
 

In addition to this, we have opted to use moving images, which perfectly illustrate how, by changing the perspective from which we view things, we uncover new interpretations. And this is largely thanks to the synergy that develops between the various teams. 

Just as the website transitions from black and highlights to crisp, colourful pixels on a white background, so too do we strive to transform our ideas into clear and effective solutions.

Only time will tell, but in the meantime we are confident that we have done an excellent job: the new website reflects our new identity, tells the story of our evolution, describes our journey, best represents who we are, and provides visitors with a striking overview of our content. 

The new website is an important touchpoint for our brand, and we are confident it will help us better communicate our distinctive features, capabilities and potential.

The decoupled architecture adopted is not merely a technological choice for the present: it is a foundation designed to evolve. The clear separation between the editorial back-end and the front-end ensures that future updates to the design, integrations or content can be managed independently, without disrupting the entire system.

This is just the start of an exciting journey: in this video, we’ve summarised our journey of growth, which aims not only to be more visible and tangible, but also to place our ideals of unity, simplicity and the future at the heart of everything we do.