Mebra Plastik

The main obstacle that Mebra Plastik Italia had to face was how to present itself to the market in an authentic and innovative way, staying true to its heritage and identity. 

The challenge was twofold: 

• define and communicate a new brand image that reflected the company's evolution and its spirit of rebuking trends; 
• translate this new identity into an engaging digital experience, both in website design and visual communication. All this required careful analysis and a creative strategy to renew the brand image without losing its historical essence.

These fundamental points were combined with the need to have a website that is usable, performing and functional for lead generation activities. 

The Mebra Plastik Italia brand renewal project followed a well-structured process, which began with brand definition workshops carried out in collaboration with the Mebra management team. 

After establishing the new brand personality and tone of voice, the Hinto®Group team worked on the design of the new logo and a series of illustrations for digital channels. 

Subsequently, a benchmark analysis was carried out to identify the best practices in the sector and define the marketing funnel of the new website, with a focus on lead generation objectives. The results were a new IT architecture and a new page structure. 

Lastly, the design team focused on developing the wireframes and high-fidelity prototype for the website, ensuring maximum usability and aesthetics reflecting Mebra's new identity. 

Parallel to the site development and creation phase, an advanced tracking strategy was developed through Google Tag Manager, allowing the collection of data in Google Analytics in order to optimise conversion rates.

The brand restyling project for Mebra Plastik Italia has brought significant, tangible results. With the new logo, the renewed website and a new visual identity, Mebra has strengthened its presence in the market, showing the world its creative and innovative soul. 

The new site structure strategy has improved lead generation efficiency, optimising the acquisition of targeted traffic, user browsing and conversion rates. 

The renewal has increased brand recognition, effectively expressing Mebra's history and values and strengthening the company's position as an innovative industry leader.