DAB PUMPS

With domains spread across multiple countries and languages, the consent management required a solution balancing regulatory compliance and usability. The banner needed to respond to aspects beyond technical bases, integrating with the site design and identity. The task: to guide users towards informed GDPR choices, without compromising the overall experience.

Another crucial aspect for DAB PUMPS was to ensure quick implementation and easy maintenance to respond to frequent regulatory and technical updates.

Hinto®Group developed an ad hoc strategy to meet this challenge. The process was based on three pillars: 

• data analysis;
• user-centred design;
• continuous iteration.
   

Prior to implementation, an in-depth analysis of historical data provided an understanding of how users interacted with the existing cookie banner. This study provided the basis for designing a solution, not only visually brand-aligned, but also optimized for increased consents.
 

The banner design focused on three key aspects: simplicity, transparency and accessibility. The result was a banner capable of adapting to different platforms and devices, offering a consistent experience on desktop and mobile.

A turning point was the A/B testing. Three versions of the banner were tested to determine which layout achieved the best results. The winning design, with two main CTAs and clearly visible rejection options, ensured the highest level of engagement.
 

The implementation involved over 15 domains, each entailing specific configurations to comply with local regulations. The final solution was highly flexible, allowing DAB PUMPS the ability to quickly adapt to any future regulatory updates.

From 50.000 to 80.000 consents in just three months with an opt-out rate by 25%.

This significant increase has not only improved the user experience, making navigation smoother and more personalized, but has also generated important benefits for the company regarding data collection and user mapping.

Thanks to a clear and intuitive interface seamlessly integrated with the visual and functional context of the site, users perceived DAB PUMPS as a reliable and innovative brand. This strengthened users' trust and established a more transparent relationship with the brand, regardless of location.

The increased volume of collected consent provided DAB PUMPS access to useful data, with which could lie as a basis to:

- Optimize communications with customers, personalizing them based on preferences and activities.

- Monitor user engagement by tracking interaction with site content.

- Improve the effectiveness of marketing strategies by using targeted insights for data-driven decisions.

This approach has established DAB PUMPS‘ reputation as a technology leader and provided practical tools to improve users’ digital experience and the success of business initiatives.